INDIANA – Black Friday has become a tradition for November, offering discounts and sales on many products from electronics to clothing.
Experts at BoohooMAN have analysed 97 terms related to Black Friday and sales over the last two years and calculated the monthly average in each state. They used recent population estimates to then calculate the averages per 100,000 residents and used that number to rank the states.
Over 80% of searches occur in November, but as brands put out deals much earlier and start advertising, the public has started to plan and save for the biggest deals.
Across the U.S., searches for ‘fashion trends’ and ‘gaming consoles’ are among those with the highest volume, with ‘fashion trends’ reaching 5,200 average searches each month. Black Friday weekend gives an opportunity to grab trendy items at a lower price and get some all-weather items ready for the following year. The data shows that big box stores are also popular searches; these stores carry a variety of brands, making them a one-stop shop for the best deals on Black Friday weekend.
The Ranking
West Virginia ranks first with 1,794 average searches per 100,000 residents each month. The term ‘Black Friday’ has a high number of searches with a volume of 3,467 over the last 12 months.
Kentucky is second, with an average of 1,697 searches per 100,000 residents. ‘Black Friday deals’ has 5,290 searches over the last year, with Kentucky residents also interested in ads for Black Friday.
Iowa ranks third with 1,657 average monthly searches per 100,000 residents. ‘Black Friday deals’ is a popular search with 4,590 total searches across the last 12 months.
Nebraska is fourth on the list, with 1,633 average searches per 100,000 each month. The term ‘black Friday’ had 1,381 searches across the last year while ‘Black Friday deals’ had 2,336 total searches.
Missouri ranks fifth with an average of 1,625 monthly searches per 100,000 residents. Department stores had the largest interest in Missouri, with over 3,000 total searches across different brands over the last year.
Tennessee ranks in sixth with 1,612 average searches per 100,000 residents each month. Searches for ‘Black Friday sales’ and ‘Black Friday tv deals’ are high in the state, reaching a total of 2,972 searches over the last year combined.
Indiana is seventh with an average of 1,608 monthly searches per 100,000 residents. The search term ‘Black Friday deals’ is the highest in the state, with a total search volume of 9,528 over the last year.
| Rank | State | Sum of last 12 months | Monthly average searches per 100k |
| 1 | West Virginia | 31,850.83 | 1,794 |
| 2 | Kentucky | 76,576.67 | 1,697 |
| 3 | Iowa | 53,042.5 | 1,657 |
| 4 | Nebraska | 32,137.5 | 1,633 |
| 5 | Missouri | 100,443.33 | 1,625 |
| 6 | Tennessee | 113,685 | 1,612 |
| 7 | Indiana | 109,895 | 1,608 |
| 8 | Wisconsin | 93,479.17 | 1,586 |
| 9 | Alabama | 79,941.67 | 1,575 |
| 10 | Minnesota | 88,848.33 | 1,554 |
| =11 | Ohio | 181,720 | 1,545 |
| =11 | Arkansas | 47,075 | 1,545 |
| 12 | North Dakota | 12,015 | 1,541 |
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