INDIANA – Hold onto your broomsticks! It’s officially spooky season, and according to a recent survey conducted by TopCashback.com (TopCashback), almost two-thirds (63%) of American parents steal candy from their kid’s Halloween haul.
The survey polled a cross-section of 1,315 US-based adults, aged 18 and over.
Some top findings:
- Reese’s is the number one candy in the US — almost three-fifths (58%) of Americans are fans of these classic chocolate cups.
- Only 44% (about two-fifths) of Americans like candy corn.
- Exactly a quarter (25%) of Americans “ghost” their trick-or-treaters (and pretend they’re not home) on Halloween.
- It’s a Barbie Halloween — nearly three-quarters (71%) of Americans think Barbie/Ken costumes will be the most popular this year.
Tricks and Treats
Favorite Halloween candy? (select all that apply) [top six responses]
- Reese’s (58%)
- Kit Kats (48%)
- M&M’s (43%)
- Snickers (42%)
- Twix (39%)
- Milky Way (28%)
Least favorite Halloween candy? (select all that apply) [top six responses]
- Candy Corn (44%)
- Swedish Fish (33%)
- Sour Patch Kids (31%)
- Tootsie Rolls (30%)
- Almond Joy (23%)
- Skittles (20%)
When trick-or-treaters are out, do you answer the door if someone rings or pretend you’re not home?
- I answer it (75%)
- I pretend that I’m not home (25%)
Do you really “take one” or do you take more than one/all of the candy?
- I really “take one” (67%)
- I take more than one (31%)
- I take all of the candy (2%)
Do you like candy corn?
- No (56%)
- Yes (44%)
Fall Favorites
Do you decorate your home for Halloween?
- Yes (57%)
- No (43%)
Favorite Halloween traditions? (select all that apply) [top five responses]
- Trick-or-treating (52%)
- Dressing up (42%)
- Decorating the house (40%)
- Carving pumpkins (38%)
- Watching scary movies (31%)
Favorite Halloween movie? (select all that apply) [top five responses]
- ‘It’s the Great Pumpkin, Charlie Brown’ (32%)
- ‘Hocus Pocus’ (31%)
- ‘Beetlejuice’ (24%)
- ‘The Nightmare Before Christmas’ (21%)
- ‘The Addams Family’ (19%)
If you have any questions about the survey and/or TopCashback, please feel free to reach out.
Thanks so much!
