(BLOOMINGTON) – Indiana University will sell beer and wine at home football games starting this fall.
School officials said Tuesday that it will be part of a pilot program recommended by a consulting firm. A third-party vendor will be chosen and will limit purchasers to a two-drink maximum per transaction. All sales will end at the end of the third quarter.
IU Athletic Director Fred Glass said the hope is to reduce alcohol-related incidents inside and around Memorial Stadium. Ten percent of proceeds will be used on the university’s alcohol safety programming.
More than four dozen schools – including five in the Big Ten – already sell alcohol at football games