Indiana Donor Network Recognized for Raising Awareness of Donation, Honoring Donors, and Supporting Donor Families

(INDIANAPOLIS) – Indiana Donor Network, over the past month, was honored to learn three projects launched in alignment with the values of – Thinking Big, Serving Well, and Being Remarkable – received regional and national awards for their impact.

eHealthcare Leadership Award: Donor Family Comfort Video

In 2020, the Indiana Donor Network team created a video that aims to comfort families as they consider their loved one’s legacy. This video, which is shared with families during initial organ and tissue donation conversations, features family members of past donor heroes sharing their own unique donation experiences. The video was recognized with a Gold-level 2020 eHealthcare Leadership Award in the Best Rich Media category. This leading awards program receives more than 1,000 entries each year and recognizes the best digital efforts of healthcare organizations, online health companies, pharmaceutical, and medical equipment firms, business improvement initiatives, and agency/supplier websites.

Shorty Social Good Award: Donor Hero Moment of Silence

While Indiana Donor Network has long honored donors with a moment of silence reading prior to organ recovery, we felt we could better support grieving families and more widely recognize donor heroes by sharing these tributes with the public. In 2020, the organization launched the donor hero moment of silence series on Facebook and Instagram. This series was recognized as a finalist in the Organic Promotion category of the Shorty Social Good Awards, a program created to raise global awareness around the positive impact brands, agencies, and nonprofits can have on society. Past winners include individuals such as Taylor Swift and Michelle Obama, as well as organizations such as the JFK Presidential Library and Museum and the Humane Society of America.

PRSA East Central District Diamond Award: Mascots4Life BMV Campaign

Together with Donate Life Indiana, Indiana Donor Network launched a partnership with the Indianapolis Colts to raise awareness around organ, tissue and eye donation and transplantation. The resulting campaign features Blue, the official mascot of the Colts, and encourages Hoosiers to sign up as organ donors while at the BMV or online. The campaign received one of only 10 Diamond Awards given in the East Central District of the Public Relations Society of America, which includes 17 PRSA chapters in Indiana, Kentucky, Michigan, Ohio, western Pennsylvania and West Virginia.

The Indiana Donor Network team is honored to have their work recognized in this way and remains dedicated to reducing the number of people waiting on lifesaving and healing gifts. There are currently more than 100,000 people nationwide and 1,300 Hoosiers on the national transplant waiting list. 

Click here to sign up as an organ donor through Donate Life Indiana.

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