BLOOMINGTON — For Deanna McAllister, the founder of Vanished Aesthetics and Wellness, helping people feel better has always been about more than appearances. What began approximately 15 years ago with providing aesthetic injections on the side has evolved into a broader vision for wellness, one that brings aesthetics, hormone health, functional medicine and emerging mental health treatments together.
During Women’s Small Business Month, McAllister’s journey highlights the power of entrepreneurship, continued education and a willingness to recognize what patients need beyond traditional approaches to care.
In 2018, McAllister expanded into hormone replacement therapy, opening another door to helping women navigate changes in their health and quality of life. Over time, her vision continued to grow as she recognized that looking better and feeling better are often connected to much more than a single approach.
“Sometimes, patients try everything and still don’t feel good,” is the philosophy behind the practice’s expanding approach. Persistent fatigue, weight changes and symptoms associated with hormonal shifts can leave people searching for answers. McAllister wants patients to have more options and a provider willing to look at the bigger picture.
Putting Women’s Health at the Center
As a board-certified family nurse practitioner with additional specialized certifications in aesthetics, hormone health, functional medicine, integrative cancer therapy and chronic inflammatory response syndrome, McAllister brings a broad clinical perspective to her work.
At Vanished Aesthetics and Wellness, care is both laboratory-driven and patient-driven. Clinical testing helps guide decisions, while patients’ symptoms, experiences, lifestyles and personal goals remain central to the process.
For women navigating perimenopause and menopause, symptoms can look different from one person to another. Fatigue, weight gain and other concerns may require individualized evaluation rather than a one-size-fits-all solution.
Vanished Aesthetics and Wellness offers a range of hormone therapy options that may include pellets, oral medications, vaginal treatments, patches and topical creams, depending on clinical suitability. Hormone care is available for men and women.
McAllister’s goal is to work with each patient to determine an appropriate starting point, evaluate progress and make adjustments when needed.
The practice’s approach recognizes that even when hormone levels are addressed, some patients may continue to experience symptoms that deserve further investigation. By combining individualized care with a broader wellness perspective, McAllister aims to help patients explore additional options when they need them.
Expanding the Conversation Around Mental Health
McAllister is also interested in emerging approaches to mental health, including ketamine-based treatment for selected patients with conditions such as treatment-resistant depression and, where clinically appropriate, PTSD and anxiety. She started TruBloom Ketamine, a Vanished affiliate that runs out of Vanished Aesthetics and Wellness.
For people who have not found sufficient relief through conventional treatments, ketamine may offer another option within a carefully supervised treatment plan.
Research into ketamine’s effects on the brain has explored its relationship to neuroplasticity, the brain’s ability to form and reorganize connections. Treatment may help some patients experience relief from persistent symptoms, potentially creating opportunities for further therapeutic progress.
These treatments require appropriate screening, medical supervision and consideration of individual risks. They may complement, rather than replace, psychotherapy and psychiatric care.
The wider conversation around psychedelic-assisted therapies has also sparked interest in new approaches to mental health. McAllister sees the evolving field as an important area to follow as research and regulations develop.
Vanished Aesthetics and Wellness is also interested in expanding its work into chronic pain treatment as services develop and appropriate clinical protocols are established.
For McAllister, the larger goal is to give patients access to more tools while recognizing that effective care often requires collaboration among different healthcare professionals.
More Than a Med Spa
Although aesthetics remains part of the business, McAllister prefers to describe Vanished Aesthetics and Wellness as a wellness center, reflecting its broader mission.
The practice brings together services that address different aspects of well-being, with the aim of helping patients consider how physical symptoms, hormonal changes, lifestyle and mental health may intersect.
That philosophy has shaped the business’s evolution from aesthetic injections to a more comprehensive model of individualized care.
Building a business around that vision has also meant continuing to learn, pursuing advanced training and remaining curious about developing treatment options.
For McAllister, growth is not simply about adding services. It is about asking what patients need, listening to their experiences and determining how the practice can better support them.
McAllister’s story reflects an important part of Women’s Small Business Month: women entrepreneurs often build their businesses by recognizing an unmet need, investing in their expertise and continually finding ways to serve their communities.
At Vanished Aesthetics and Wellness, that commitment means looking beyond the surface and helping patients explore a more complete picture of their health.
Vanished Aesthetics and Wellness
1205 N. Walnut St.
Bloomington, Indiana
As Vanished Aesthetics and Wellness continues to evolve, McAllister’s mission remains focused on giving patients more options, more individualized attention and a place where they feel heard.
