BLOOMINGTON – First Financial Bank (Nasdaq: FFBC) will soon launch its annual book drive to support financial literacy, collecting books from the community in specially marked bins at all First Financial locations from May 4-30.
Books can be left with First Financial at 3205 E. Third St. and 536 N. College Ave. Donated books can focus on financial literacy or any topic. At the conclusion of the book drive, First Financial will deliver books to local schools, libraries, and nonprofit organizations.
“Supporting financial literacy is key to our goal of becoming a strong financial partner to the communities we serve, but supporting literacy initiatives of any kind is extremely important,” said Roddell McCullough, chief corporate responsibility officer for First Financial. “Delivery day, when we hand off these books for the people in the community, is always a fun moment for us. We’re excited to team up with our neighbors to fill the collection bins with some great titles this year.”
Facilitating opportunities to enhance financial literacy is an important element of First Financial’s community development strategy. First Financial has been conducting local book drives since 2022, and last year’s drive brought in 5,726 books from throughout First Financial’s footprint. First Financial also provides free, self-paced financial learning resources on its website, bankatfirst.com.
First Financial supports local communities with several other initiatives throughout the year, as well. First Financial teamed up with local communities in five states to fight hunger last fall by collecting more than 9,800 food items for donation to people in need. First Financial and the First Financial Foundation are making significant progress across multiple areas on the $2.4 billion, five-year Community Benefits Agreement (CBA) with the National Community Reinvestment Coalition, which began in 2024. The bank has already reached $9.6 million toward its $18 million philanthropy goal under the CBA.
