MENLO PARK, CA – Meta, the parent company of Facebook, has announced a significant purge of its platform, removing 10 million Facebook accounts in the first half of 2025 as part of an aggressive campaign to combat impersonation, spam, and fake engagement. This sweeping effort aims to protect legitimate content creators and users, according to a report by Forbes.
The primary target of this massive account removal is profiles that impersonate content creators. In a July 14th announcement on the Facebook Creators Blog, the company stated its commitment to ensuring “creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators.” Meta plans to continue these purges as an ongoing measure to maintain the integrity of its platform.
This action by Meta follows similar cleanups undertaken by other major tech companies. Google has recently been removing inactive Gmail and Maps accounts, while Samsung issued warnings about account deletions to some of its users.
Beyond the 10 million impersonation accounts, Facebook has also taken decisive action against approximately 500,000 accounts involved in spammy behavior and fake engagement. These measures include demoting their comments, reducing the reach of their content, and revoking their monetization privileges.
What to Do If Your Account is Mistakenly Deleted:
While Meta’s initiative is designed to improve the platform, some users have reported that their legitimate accounts may have been mistakenly caught in the purge.
Users whose accounts are suspended or disabled are typically notified via email and during login attempts. They have a window of 180 days to appeal the decision before permanent deletion. However, Meta noted that in instances of “severe or time-sensitive violations,” accounts might be disabled without a prior suspension notice.
Meta acknowledges that Artificial Intelligence (AI) plays a role in its content review processes. A company spokesperson affirmed, “We take action on accounts that violate our policies, and people can appeal if they think we’ve made a mistake.”
Although the BBC recently reported that Meta acknowledged a “technical error” specifically affecting Facebook Groups, the company “has not seen evidence of a significant increase in incorrect enforcement of its rules on its platforms more widely.”
Users concerned about their account status or who believe their account was mistakenly disabled are encouraged to follow Facebook’s appeal process.
