WEST LAFAYETTE— Amusement parks across the Midwest are preparing for a new season — and the thrill isn’t just about roller coasters anymore. Chris Rogers, an associate professor at Purdue University in Indianapolis, says guests now want to take an active role in the story.
A growing number of parks are using technology, including even AI, to create interactive and personalized adventures.
Rogers, who is also the site director of the Department of Computer Graphics Technology in Indianapolis, says theme parks like Disney World and Universal Studios are investing in new rides and attractions to increase interactivity and gamification for guests.
He says advancements in AI technology have allowed theme parks to use mobile apps, wristbands, and other devices to deliver unique, customizable experiences for tourists.
And it’s not just the big parks — Rogers says local museums and pop-up attractions are also tapping into immersive experiences closer to home.
