INDIANA – The Boy Scouts of America announced Tuesday it will rebrand as “Scouting America” on February 8, 2025—its 115th anniversary—to better reflect its commitment to inclusivity.
CEO Roger A. Krone described the change as “a natural step in ensuring all American youth feel welcomed,” noting that nearly 20% of current members are girls or young women. The organization began admitting girls to Cub Scouts in 2018, and its flagship program, Scouts BSA, the following year.
With over 1 million youth currently enrolled, including more than 176,000 girls and young women, the organization has seen more than 6,000 female members achieve the rank of Eagle Scout. Bob Brady, a New Jersey Scoutmaster who founded an all-girls troop, emphasized that scouting activities like camping and hiking appeal to all youth, regardless of gender.
Krone affirmed that despite the name change, the organization’s core mission remains unchanged: preparing young people to make ethical choices through the scout oath and law.
The rebranding comes as the organization continues to address its recent challenges, including a major sexual abuse settlement through which a Victims Compensation Trust is expected to pay $2.4 billion to over 82,000 survivors.
