BEDFORD – Choose Southern Indiana has a new logo and website to accompany the official launch of its four workforce and talent attraction programs.
In addition to its established Remote Worker Program and Employer Incentive Program, Choose offers a relocation incentive to two new groups of qualified individuals – those with a commercial driver’s license (CDL) and those employed by the defense sector.
The new website features enhanced capabilities and has been reorganized with the user experience in mind.
Prospective movers can navigate by program of interest, view qualification requirements, and click a link to apply. Participating counties are also featured to provide applicants with information about their future homes in southern Indiana.
Local economic development organizations (LEDOs) throughout the Radius Indiana region will utilize the new incentive programs to further assist businesses in their area with attracting new talent. All eight Radius region counties – Crawford, Daviess, Dubois, Greene, Lawrence, Martin, Orange, and Washington – are now participating in Choose.
Choose Southern Indiana completed its second year of recruitment this past August and has welcomed 44 movers from 15 states and four countries to date. This success paired with data gathered from MakeMyMove, an online platform that offers opportunities to market to remote workers seeking to move to new locations, influenced the recent decision to extend the programming to recruit CDL drivers. Choose Southern Indiana is the first program under MakeMyMove to offer this uniquely targeted incentive program.
Talent attraction focuses on recruitment from the talent pipeline outside of a given community, while workforce development aims to further an individual’s ability to grow their skills and develop the tools they need for business success in their community. The Radius programs specify that they are targeting the attraction of talent from outside the state of Indiana, in order to avoid depleting talent in other Indiana communities.
To learn more and apply to Choose Southern Indiana’s programs, visit www.choosesouthernindiana.com.
Information: Carol Johnson, Southern Indiana Business Report.
