INDIANA—The American Dairy Association Indiana, Inc. (ADAI) and the Indiana High School Athletic Association (IHSAA) have announced a new three-year partnership that establishes milk as the official beverage for high school athletics in Indiana.
The goal of the agreement is to promote milk as a recovery drink and an “effective fuel” or student-athletes. Milk is highlighted as a science-backed way to refuel, build muscle, hydrate, and strengthen bones, providing 13 essential nutrients, including calcium, vitamin D, protein, carbohydrates, and electrolytes.
Key Partnership Initiatives
The three-year agreement will feature several key initiatives to bring the “Winners Drink Milk” message to athletes across the state:
- Celebratory Milk: Indiana dairy farmers and their families will present celebratory milk to the winners at all state championships.
- Educational Materials: Resources will be distributed to all IHSAA high schools to promote the benefits of milk as a recovery drink.
- “Winners Drink Milk” Posters: Exclusive posters will be featured in schools.
Recent and Upcoming Milk Celebrations
Champions in girls’ golf, boys’ tennis, and Unified flag football have already celebrated their fall winnings with milk presentations courtesy of Indiana’s dairy farmers.
As the fall sports seasons conclude, more students will have this celebratory opportunity, including for the following state championships:
- November 1: Boys & Girls Cross Country
- November 1: Boys & Girls Soccer
- November 8: Girls Volleyball
- November 28: Football
