WEST LAFAYETTE — Purdue Extension is launching a series of virtual webinars designed to help businesses enhance their digital presence and marketing strategies. The “2025 Digital Ready Business Webinar Series” offers eleven workshops covering various aspects of online business development.
The webinars, priced at $25 per workshop or $250 for the entire series, will be held virtually at 2:00 p.m. ET. Registration for the series is open until June 2nd here.
The topics covered in the series include:
- Claiming Your Online Turf (June 3): Learn how to establish your business’s virtual identity.
- Website Basics (June 5): Understand key elements of design for business websites.
- Email Analytics & Marketing (June 17): Learn to exploit the full potential of email marketing.
- Podcasting 101 (June 19): Learn to use podcasting to build rapport with customers and raise your business’s profile.
- How to Blog Successfully (June 24): Learn effective strategies for establishing a successful business-related blog.
- Introduction to Social Media (June 26): Harness the potential of social media for your business.
- Social Media Plan & Content (July 1): Learn what goes into a successful social media campaign.
- Social Media Analytics & Marketing (July 3): Use social media analytics to evaluate your business’s social media marketing effectiveness.
- Digital Storefront (July 8): Learn the steps involved in selling products online.
- Grow Your Virtual Customers (July 15): Learn strategies for growing your customers through your business’s web presence.
- Search Engine Optimization (July 17): Raise your business’s profile with popular search engines.
For more information about the webinar series, contact Cindy Barber, Community Development Educator, at cabarber@purdue.edu or by phone at 812-254-8668.
