American Red Cross partners with youth media group for region-wide campaign to amplify teen voices about the COVID-19 vaccine

INDIANA — In March, the Indiana Region of the American Red Cross partnered with more than 40 organizations to help individuals and groups begin the conversation with others about the COVID-19 vaccine. Now, the Centers for Disease Control and Prevention (CDC) recommends youth as young as 12 years old get the vaccine. To reach this demographic, the Red Cross is partnering with an organization in Gary, Indiana that encourages youth to talk about the COVID-19 vaccination through a region-wide campaign.

AVE Y Productions, which stands for Amplifying the Voice of Every Youth, is a group of young people dedicated to sharing topics significant to their peers through media, as well as engaging in real-life leadership experiences.

Kristin Marlow

“This incredible group of young people has created relatable content that empowers youth to talk with those they trust about the COVID-19 vaccine,” said Kristin Marlow, executive director of the northwest chapter of American Red Cross – Indiana Region. “Although they cannot make the appointment for themselves, they can be a part of the conversation and perhaps the decision to be vaccinated.”

According to the latest available data from the CDC, while COVID-19 hospitalization rates were lower in adolescents aged 12–17 years compared to adults, nearly one-third of 204 teens from this study required intensive care. CDC officials say increased hospitalization rates among adolescents might be related, in part, to the circulation of particularly transmissible COVID-19 variants due to students returning to school, changes to physical distancing, regulations on wearing masks, and high school extracurricular activities. Of the three vaccines offered in the U.S., teens between 12 and 17 years of age are only required to get the Pfizer-BioNTech COVID-19 vaccine.

Ken Berry

“We are grateful to partner with the American Red Cross to help our youth express their views on this important campaign,” said Ken Barry, owner of Do Good in Gary, which oversees AVE Y Productions. “Our young people need a voice in this space, and our hope is that it opens the doors for their peers across the country to have the talk about the vaccine.”

The American Red Cross will share AVE Y Production’s campaigns across the organization’s social media channels and blog, with community partners and televisions in regional offices.

About the Indiana Region of the American Red Cross: 

The Indiana Region serves 104 counties across Indiana, Ohio, Kentucky, and Illinois through its six-chapter areas: Central, Northeast, Northwest, Southeast, Southwest, and Greater Indianapolis (Regional Headquarters). For more information on the Indiana Region: Follow the Indiana Region on Twitter at: @INRedCross, on Instagram at @indianaredcross, or

About the American Red Cross: 

The American Red Cross shelters, feeds, and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.