BLOOMINGTON – On April 21, more than 6 million people shared in the IU Day experience. The fifth annual IU Day – a 24-hour, binge-watching, social-sharing, IU-wearing celebration of all things IU – featured an array of virtual events and celebrations, including social media challenges.
Celebrations took place in 65 countries around the world. The event’s official hashtag, #IUday, trended nationally with 24,521 total likes, hearts and retweets. More than 41,000 people engaged with IU in social media challenges, earning $20,000 for student scholarships. The day also inspired more than 4,000 gifts (and counting) in support of Indiana University.