Visit Indy Launches the “Indy Attraction Pass,” Offering Discounted Access to Five of the City’s Top Cultural Institutions

(INDIANAPOLIS) – Visit Indy is launching its Indy Attraction Pass, offering visitors and residents entrance into five of the city’s top cultural attractions for one discounted price.

The mobile pass comes in two options, the 1-Day Attraction Pass ($52 Adult, $42 Children) and the 3-Day Attraction Pass ($90 Adult, $68 Children), saving a visitor up to 50-percent off collective admission.

The Indy Attraction Pass includes discounted access to:

  • Conner Prairie
  • Eiteljorg Museum
  • Indiana State Museum
  • Indianapolis Zoo
  • The Children’s Museum of Indianapolis

Once purchased, the pass is delivered to your phone via text and email and is ready to use immediately. There is no app to download, as the pass can be saved to your phone’s home screen for easy one-tap access. Upon visiting a participating location, a guest shows their phone to redeem with contactless mobile entry. Passes must be used within 90 days of purchase.

“Research conducted by industry experts, Destination Analysts, shows 52-percent of consumers are ready to travel and are seeking a drivable, family-friendly destination offering discounts,” said Chris Gahl, senior vice president of marketing and communications for Visit Indy. “Indy’s new Attraction Pass delivers this experience, while helping our city continue to recover by driving tourism into our attractions, hotels, restaurants, and museums.”

In the coming months, Visit Indy plans to continue adding more attractions to the pass.

The mission of Visit Indy is to increase Indianapolis economic growth by strategically selling the destination to conventions, meetings, events, and leisure travelers. According to Rockport Analytics’ most recent study, 30 million visitors generated $5.6 billion in economic impact annually, while supporting 82,900 full-time-equivalent jobs in Central Indiana. For more information,