News Sections
Coca-Cola Replacing Coke Zero With New Drink
Updated July 26, 2017 1:22 PM | Filed under: Business
 Print    Archive    RSS
coke zzz.jpg

(UNDATED) - Coca-Cola Co. announced Wednesday that it would replace no-calorie Coke Zero soda in the U.S. market with Coca-Cola Zero Sugar after foreign sales of the new recipe and brand showed encouraging signs.

To avoid the inevitable comparisons to the New Coke brand that flopped in the 1980s as a reformulated replacement for Coca-Cola, the beverage giant spent more than five years on research, recipe mixing and testing of Coca-Cola Zero Sugar before starting sales.

The company reported that foreign market sales of the no-calorie and low-calorie sodas were encouraging even though national sales ended up being flat.

Now sold in more than 25 markets, the new drink is set to hit the U.S. in August, Coke said Wednesday. Sales of no-calorie and low-calorie drinks rose in the "mid single digits," with Coca-Cola Zero Sugar in the "double digits," the company said.

After Coca-Cola Zero Sugar hits the U.S., Coke Zero will be phased out.

« Previous Article
Next Article »

 Print    Archive    RSS

Have a question or comment about a news story? Send it to

Advertise with 1340 AM WBIW
Find more about Weather in Bedford, IN
Advertise with 1340 AM WBIW

1340 AM WBIW, Bedford's Place To Talk. Serving Lawrence and surrounding counties since 1948!

© 2018 Ad-Venture Media, Inc. All Rights Reserved. and Listen Live Powered by HPC

Advertise  |  Careers  |  Contests  |  About  |  Feedback  |  Public File