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Last updated on Monday, April 25, 2016
(UNDATED) - Hundreds of thousands of Target shoppers have pledged to boycott the retail giant after it announced a new bathroom policy for its employees and customers.
The American Family Association, a christian activist group, is calling for the action after the retail giant announced transgender customers and employees can use store bathrooms that correspond with their gender identity.
In less than week, the AFA's online boycott Target pledge has gotten nearly half a million signatures of support.
The AFA says in part on its website: Target's policy is exactly how sexual predators get access to their victims. And with Target publicly boasting that men can enter women's bathrooms, where do you think predators are going to go?
Some customers support target's new policy.
"I feel like whatever gender a person identifies with, they should use the bathroom they identify with," one supporter said.
Donald Trump responded to the hot-button-topic last week the Today Show.
"Leave it the way it is," he said. "There have been very few complaints the way it is. People go, they use the bathroom that they feel is appropriate, there has been so little trouble."
"So if Caitlyn Jenner were to walk into Trump Tower and want to use the bathroom, you'd be fine with her using any bathroom she chooses?" Matt Lauer asked.
"That is correct," Trump said.
Target has responded to the boycott, saying:
"As a company that firmly stands behind what it means to offer our team an inclusive place to work, and our guests an inclusive place to shop, we continue to believe that this is the right thing for Target."
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