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Starbucks Launches Mobile Order-And-Pay Nationwide

Last updated on Wednesday, September 23, 2015

(NEW YORK) - Starbucks launched its mobile app that lets people order and pay in advance nationally.

That means lattes, breakfast sandwiches and other items you want could theoretically be waiting for you by the time you arrive.

Mobile order-and-pay is still rare, but could become more common as fast-food chains look to keep up with changing expectations. Taco Bell also introduced a mobile app last year that lets people order and pay in advance, and Wendy's says it's testing the option. If it works well, companies see such services and mobile apps in general as a way to build customer loyalty.

Starbucks Corp. introduced order-and-pay ahead in Portland, Oregon late last year and has since expanded it to 3,400 of its more than 7,400 company-owned U.S. stores. On Tuesday, it rolled out the option to the remainder of locations, including those in New York City, Chicago and San Francisco.

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