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"More Cowbell" Sandwich from City Barbeque Named One of Nation's Best

Last updated on Thursday, June 18, 2015

(INDIANAPOLIS) - Restaurant Hospitality magazine recently named City Barbeque’s “More Cowbell” sandwich one of the best in the country.

The editors of Restaurant Hospitality magazine scoured the country for the best sandwiches, asking chefs and restauranteurs alike for nominations.

The editors then narrowed the field based on customer reviews and several other factors then secretly visited the top contenders.

The "More Cowbell" sandwich was among 6 sandwiches recognized in the beef category as America's best.

"This year's Best Sandwiches in America Contest was insane this year with so many entries. That was particularly true in the beef category, which attracted a lot more attention than many of the other categories," said Michael Sanson, editor-in-chief of Restaurant Hospitality magazine. "We were blown away by City Barbeque's More Cowbell (hilarious name). The brisket sandwich was a complex delicious sloppy mess! We want another!"

The "More Cowbell" sandwich consists of City Barbeque's award-winning smoked beef brisket, topped with melted provolone cheese, grilled peppers and sautéed onions, onion straws and horseradish dressing all piled high between two pieces of garlic buttered Texas toast.

The sandwich was launched last year and has already become a fan favorite. "It's got an addictive quality to it," said Brian Hipsher, VP of Marketing for City Barbeque, "our guests simply have a fever for it - they have gotta have More Cowbell." If you want to try this award winning sandwich, City Barbeque has 5 restaurants in the Indianapolis market.

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