Brought to you by WBIW News and Network Indiana
Last updated on Monday, May 11, 2015
(JEFFERSONVILLE) - Southern Indiana tourism leaders have launched a campaign designed to draw visitors to the area despite interstate lane closures caused by the Ohio River bridges project.
The work has shut down one lane of Interstate 65 in both directions since September has been nicknamed the "Big Squeeze." The closures occurring over a 1.5-mile stretch of the interstate are expected to continue until late 2016.
Tourism officials say businesses have reported a drop in revenue, especially in customers from Louisville, Kentucky.
Executive director Jim Epperson of the Clark-Floyd Counties Convention & Tourism Bureau says travel times at lunchtime, evenings and weekends are the same as they were before construction. He tells the Courier-Journal in Louisville that the "Beat the Squeeze" campaign is designed to dispel myths about the project.
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