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Last updated on Tuesday, September 16, 2014
(INDIANAPOLIS) - Wow Writing Workshop, LLC, the nation’s leading authority on the college application essay, will announce this week a program to give every high school in the U.S. free college application essay writing resources to share with their students.
Wow will unveil the free program during the annual meeting of the National Association for College Admission Counseling, being held September 17-20 at the Indiana Convention Center in Indianapolis.
Using online resources, Wow provides a do-it-yourself program, private coaching and college essay review services to help students master the application essay, which has been rising in importance in the competitive college admissions process.
"High school counselors tell us they are overworked and overburdened with large case loads, limited budgets and a shortage of helpful resources," Wow President Kim Lifton said. "They don't have enough time, assets or skills to help students with their college essays."
Through the program, schools will be able to offer free access to Wow's Gold package-- a $49 value-- to every senior applying to college this fall. To redeem this offer, students will be required to sign up before October. 1. They will then have access to Wow's online resources available to Gold members for the entire college application season.
The Gold package includes:
Students from any school, public or private, can redeem free Gold membership at WowWritingWorkshop.com and sign up for a free membership. Before downloading the free Ebook, they can upgrade to a Gold membership using the coupon code FREEGOLD at checkout, where the $49 fee will be waived. Teachers and counselors can also take advantage of the free Gold offer.
Wow developed and has a patent pending on the first self-guided online program for college application essay writing. This virtual coach teaches students how to turn their life experiences into compelling stories that stand out from the crowded field of college applicants.
"Students are busy and stressed about getting into college, and most of them don't even know how to think about the essay," Lifton said. "We calm them, teach them how to reflect on their life experiences, and how to look at writing as a process. After that, the essays begin to emerge."
Wow Writing Workshop, based in Detroit, works with students, educational consultants and schools throughout the world. Kim Lifton, 53, and CEO Susan Knoppow, 48, founded the company in 2009 to fill an unmet need in the college admissions industry. Before launching Wow, Lifton, a journalist and marketing consultant, and Knoppow, an instructional designer and writing teacher, each had 20 years' experience coaching students with application essays and other writing assignments.. They are members of several college prep industry organizations, including the National Association for College Admission Counseling and the Michigan Association for College Admission Counseling.
In addition to speaking as national experts on the college application essay at college fairs and regional industry conferences, Wow's founders write about the college essay for industry publications and blogs (as well as their own), and have taught thousands of students how to dazzle college admissions counselors with their powerful narratives. Each year, Wow students are admitted to numerous public universities and private colleges, including Ivy League and other prestigious institutions. Most of the company's students have been accepted to their first-choice schools. For more information, visit WowWritingWorkshop.com
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