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Last updated on Thursday, October 3, 2013
(INDIANAPOLIS) - Head west on Interstate 465 and it is hard to miss — a sign bearing a naked woman next to a caption that says “Don’t Drive Naked.”
Adrienne Broaddus of WISH TV reports that the sign is an advertisement for Dream Street Graphics, 6011 E. Hanna Ave. near Beech Grove.
Alaina Heiniger passes the business on her way to work every day and wants the sign removed.
"It is soft core pornography and kids see it," Heiniger said. "I have a grandson and he is 4. He would know that (woman) is naked and I don't want his eyes open to that kind of stuff.
"If they want to put it on their website, that is fine, but don't put it where I can see and don't have a choice," Heiniger said.
The advertising company designs and installs graphics for vehicles and many small businesses take advantage of the services. John Wylie, owner of the advertising company, said a billboard on the highway costs about $3,000 to $4,000 a month. A wrap costs about the same but he said will last three to five years.
And Wiley said he is not taking his signs down.
"I am sorry that they are offended but edgy advertising is here to stay. When they are on the highway they should just look the other way," Wiley said, adding he didn't get complaints until recently. "I also have small children but they don't ask me about my advertising. They ask me about billboards regarding heaven or hell and abortion and really strong issues like that, which I don't think small children should be exposed to."
No statutes would force Wiley to remove the signs. A spokesman with the Indianapolis Department of Code Enforcement says under the city's obscenity ordinance, images must meet three requirements to be considered obscene.
"It would have to show a breast (or full private part)," Adam Baker said, adding the image must also depict a sexual act.
Heiniger was surprised by the city's response.
"You don't have a choice. It is right there. It is really embarrassing to the city I feel," she said. "Wow. That is amazing. A full private part!"
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