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Last updated on Sunday, March 24, 2013
(LAFAYETTE) - A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun stores searching for new ways to advertise their products.
The Journal & Courier reports Comcast made the decision to ban such commercials after recently finalizing its purchase of NBC Universal.
Comcast Spotlight is Comcast's advertising sales division. Comcast Spotlight spokesman Chris Ellis says the division "decided it will not accept new advertising for firearms or weapons moving forward."
Rick Oliver, who owns the Lafayette-area gun store Haley's Lodge, says he's been told the store's TV ads will no longer be accepted. Oliver says he's confused by the ban because he's been running TV ads for 30 years. He says plans on reallocating his television advertising budget to radio and print.
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