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FDA Sets Tougher Tobacco Advertising Guidelines
Updated May 5, 2013 12:08 AM | Filed under: Network Indiana
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(UNDATED) - The U.S. Food and Drug Administration is imposing tougher guidelines for sales and advertising by tobacco companies to protect children.

The rules include a ban on full color ads that can be seen by kids, free samples and the sale or distribution of tobacco brand logo products such as hats and t- shirts. Also, self-service displays and vending machines have to be in age- restricted areas.

Tim Filler with Smoke Free Indy says it's another step in the right direction. "Indiana really needs this kind of boost to its tobacco prevention efforts." said Filler. "It's not for no reason at all that the tobacco companies spending 425-million dollars a year on advertising and marketing here in Indiana. It's because it's effective and it works."

The new rules go into effect June 22.

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