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Indianapolis Attempting To Identify New Revenue Streams

Last updated on Friday, July 24, 2009

(INDIANAPOLIS) - The city of Indianapolis has hired a marketing firm to identify new revenue streams, including the possible sale of naming rights for some properties.

Some of its ideas to increase city revenue include finding an insurance company to underwrite part of the cost of salting streets in the winter and identifying corporate sponsors to help with the cost of pothole repairs.

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