(UNDATED) - Thousands of children will color Easter eggs this week or hunt for them this weekend. But that doesn't mean eggs are flying off grocery shelves.
Egg producers agree their product has become a year-round staple, and the Easter spike has flattened out. Indiana State Poultry Association Executive Vice President Paul Brennan says supermarkets appear to figure egg sales will take care of themselves, and have turned their marketing muscle to items more in need of a boost, from hams to chocolate.
Ronald Truex, President of Atwood-based Creighton Brothers and Crystal Lake Egg Products, notes chickens keep laying eggs no matter what the calendar says.
He says that used to create a lot of overproduction, as producers lined up enough hens to meet Easter demand, only to see demand plummet afterward. Indiana is the nation's third-largest egg-producing state, trailing only Iowa and Ohio.
The state's poultry farmers turn out an estimated 430,000 tons of eggs a year.
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