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Brain Drain Solutions Different Among Generations

Last updated on Friday, December 12, 2008

(UNDATED) - The brain drain problem, Hoosier graduates taking jobs in other states, has been an issue in Indiana for years.

An expert in attracting and retaining the next generation of workers presented ideas to help solve the problem at the monthly Economic Club of Indiana luncheon in Indianapolis.

Rebecca Ryan, founder of Next Generation Consulting, says for people under the age of 40, the work-life balance is flipped. Where they live is more important than where they work---it's live first, work second (which is also the title of her book on the subject).

To retain this generation, Ryan recommends looking at your community as the next generation sees it. Something that a baby boomer values as an amenity may not be one for someone under 40.

But what if your community doesn't have that "wow factor"? Ryan recommends beginning by making improvements at the neighborhood level that will attract and engage the next generation. Ryan says there are seven attributes a community must have to attract them. Those attributes are listed on her web site, nextgenerationconsulting.com.

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