(INDIANAPOLIS) - The Indiana Blood Center and the Indianapolis Colts partnership to attract blood donors is earning national recognition today.
The partnership is receiving an award of excellence for the most productive drive of the year among the country's largest blood centers. The honor is being handed out at the America's Blood Centers annual convention.
The Colts and Indiana Blood Center earned the award for the success of the Super Blue Blood Drive, hosted after the team won the AFC Championship and before the Indianapolis franchise's first-ever trip to the Super Bowl in January 2007.
The Colts lent their media spotlight and fan frenzy to Indiana Blood Center for a three-day blood drive that drew 3,624 donors. Fans, clamoring for any opportunity to be part of Colts mania, donated at 14 Indiana Blood Center locations and received a t-shirt.
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