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1340 AM, Sunday, October 12th, 2008

IU Student Wins In Solo Performance

Last updated on Thursday, June 01, 2006
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(BLOOMINGTON) - An Indiana University MBA student has made an impressive showing in a national advertising competition.

Floyd Newsum entered the Cadillac National Case Competition as an independent, challenging multi-person teams from other universities.

Newsum's task was to create a marketing plan for a Cadillac product.

His plan, which earned second place nationally, strived to sell Cadillac Ecalade SUV's and other luxury vehicles to African Americans.


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