(SALEM) - Wilbur and Ann Hoevener were in Salem this week with their pink tractor helping Fast Max Convenience Store stage a celebration in appreciation of their customers.
The Leader Democrat reports, the Hoeveners are from Tampico in Jackson County and Wilbur, driving his pink, 1949 Farmall Super M tractor, is a familiar sight in area parades, including Ft. Vallonia Days. The tractor is painted pink to call attention to cancer.
The couple lost their daughter in 2007 to liver cancer. They painted the tractor pink in 2009.
Yellow is the color symbolizing liver cancer but the Hoeveners decided to paint the tractor pink, the color for breast cancer, because so many people associate the color pink with cancer.
Their main goal is to bring cancer awareness and urges people to get regular cancer screenings and donate to organization trying to eradicate the disease.
Ann also gives away crocheted ribbons in a rainbow of colors signifying the various forms of cancer.
The Hoeveners' daughter was 23 when diagnosed with cancer and died at age 25. She was an administrative assistant at Greeman Real Estate.
Ann Hoevener said Lisa's diagnosis of liver cancer was a shock, particularly because she was so young and because liver cancers is often associated with older men.
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