(BEDFORD) - Bedford residents are about to benefit from a national backpack giveaway campaign.
The Cellular Connection, a Verizon retailer, in a joint effort with its customers, will be donating 60,000 backpacks of school supplies to children through its School Rocks Backpack Giveaway initiative.
More than 400 participating TCC stores across the country are inviting local families to bring children to a store between noon and 2 p.m. on Aug. 3 to pick up a backpack filled with pencils, paper, a pencil box, folders, glue and more.
Backpacks will be given away on a first-come, first-served basis while supplies last.
The Bedford store is at 1311 16th St.
Each participating TCC store will donate between 100 and 150 backpacks.
Any leftover backpacks will be donated to local schools.
Bedford residents have also joined the cause. Since the beginning of May, TCC customers have been given the option to round their purchases up to the nearest dollar, with the difference going directly toward the School Rocks Backpack Giveaway.
According to the National Retail Federation, the average person with children in grades K-12 will spend $95.44 per child on school supplies such as notebooks, pencils and backpacks. On top of that, nearly 16 million children in the country live in poverty.
More information about the School Rocks Backpack Giveaway initiative is available on YouTube.
Supporters of the cause are encouraged to use "#TCCRocks" on Instagram and Twitter to help spread the word.
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