(BLOOMINGTON) - A new product line unveiled Wednesday honors a part of Indiana University sports history.
Former Hoosier Bobby Wilkerson is known for being on Indiana's undefeated 1975-76 basketball team.
On Wednesday morning, his foundation unveiled some of the new merchandise that will commemorate the perfect season.
Wilkerson, who is the company's founder, talked about how these products will be a win for everyone.
"Here we are we are not looking for perfection at 32 and 0, he said. "We just looking to do our best and make a difference and touch lives and touch family all of these organizations. They touch our families one way or another."
Wilkerson's foundation is known as the "Thirty Two and 0 Undefeated College Basketball Champions."
Profits from these items will be divided up among four different charities - Hoosier Oncology Group, Komen Central Indiana, Macon Mentor Academy and Help Indiana Vets.
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