News Sections
Bloomington And Businesses Gearing Up For Bikes Month
Updated May 5, 2013 1:11 AM
 Print    Archive    RSS

(BLOOMINGTON) - The City of Bloomington has begun planning events and distributing free Bloomington Bikes Month promotional materials to interested local businesses, organizations and individuals.

Bloomington Bikes Month, which the City plans yearly to coincide with the League of American Bicyclists' National Bike Month, begins May 1.

"This year we're taking our outreach further into the community, to the places where people spend most of their time - their jobs," said Vince Caristo, who heads the City's bicycle and pedestrian outreach programs. "By focusing on employers, we can help targeted businesses make specific improvements to encourage their employees to bike to work."

Resources that businesses may request from the City include a bike map, the City's Guide to Biking in Bloomington, a Bikes Month event calendar, bike-related coupons, "I Biked' stickers, and an invitation to participate in the Bloomington Bikes Month Commuter Challenge.

Interested parties can specify which materials are most relevant to their needs and request those at City volunteers will start delivering requested materials on April 22.

Registration for the National Bike to Work Day / Bloomington Bikes Month Commuter Challenge is open at City officials and bike advocates will also host an Advocate's Meeting at 6 p.m. on April 25 in the Council Chambers.

Bloomington is one of the many communities nationwide that has adopted individualized marketing strategies to increase participation in active commuting behavior.

"The basic message we have - make a bike your transportation, not just your recreation - is in a lot of ways too broad," Caristo said. "But if we're able to target more people who are interested in bike commuting, yet have concerns about how to do that safely and easily, the resources and programs we put forth will be more effective."

« Previous Article
Next Article »

 Print    Archive    RSS

Have a question or comment about a news story? Send it to

Advertise with 1340 AM WBIW
Find more about Weather in Bedford, IN
Advertise with 1340 AM WBIW

1340 AM WBIW, Bedford's Place To Talk. Serving Lawrence and surrounding counties since 1948!

© 2018 Ad-Venture Media, Inc. All Rights Reserved. and Listen Live Powered by HPC

Advertise  |  Careers  |  Contests  |  About  |  Feedback  |  Public File