(BLOOMINGTON, IN) - A new study from the Kinsey Institute for Research in Sex, Gender and Reproduction shows that physical tenderness in relationships is more important to men than women.
The study, published in the archives of sexual behavior, says men reported being happier in their relationships when there's more kissing and cuddling.
Jennifer bass, communications director for the Kinsey Insititute, says another thing that stood out in the study was how women looked at their sexual happiness.
She says women who had been married under 15 years were not as sexually satisfied as their partners but once they hit 15 years, they reported more sexual satisfaction.
The study was conducted with more than 1,000 couples from the U.S., Brazil, Germany, Japan and Spain.
The participants were between 40- and 70-years-old with an average relationship span of 25 years.
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