Brought to you by WBIW News and Network Indiana
Last updated on Monday, August 31, 2009
(BLOOMINGTON, IN) - Indiana University officials are telling Anheuser-Busch, Inc. that it’s latest marketing strategy for Bud Light is too irresponsible for their liking.
Weeks ago, the company ushered out 27 different color combinations on their cans in markets across the country.
The colors were designed to come close to matching colors used by local sports teams.
In Bloomington, for instance, the cans are crimson and cream.
So far Michigan, Minnesota, Wisconsin, Oklahoma State and Boston College have told the manufacturer they don't like the new so-called "fan cans."
IU spokeswoman Susan Williams says the school has sent a certified letter asking Anheuser-Busch to cease promotions in the general vicinity of campus.
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