News Sections
Audio
Bud Light Promotion Upsets IU Officials
Updated May 5, 2013 1:02 AM | Filed under: WBIW News
 Print    Archive    RSS

(BLOOMINGTON, IN) - Indiana University officials are telling Anheuser-Busch, Inc. that it's latest marketing strategy for Bud Light is too irresponsible for their liking.

Weeks ago, the company ushered out 27 different color combinations on their cans in markets across the country.

The colors were designed to come close to matching colors used by local sports teams.

In Bloomington, for instance, the cans are crimson and cream.

So far Michigan, Minnesota, Wisconsin, Oklahoma State and Boston College have told the manufacturer they don't like the new so-called "fan cans."

IU spokeswoman Susan Williams says the school has sent a certified letter asking Anheuser-Busch to cease promotions in the general vicinity of campus.



« Previous Article
Next Article »

 Print    Archive    RSS

Have a question or comment about a news story? Send it to comments@wbiw.com

Advertise with 1340 AM WBIW
Advertise with 1340 AM WBIW


1340 AM WBIW, Bedford's Place To Talk. Serving Lawrence and surrounding counties since 1948!

© 2014 Ad-Venture Media, Inc. All Rights Reserved.   WBIW.com and Listen Live Powered by HPC

Advertise  |  Careers  |  About  |  Feedback