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Students Pitch Business Ideas While Riding Speedway Laps

Last updated on Saturday, March 29, 2008

(INDIANAPOLIS) - Lots of people have wanted to take a lap at the Indianapolis Motor Speedway and many others have wanted a chance to pitch a business idea, dozens of college students get both… at the same time Friday.

It's the Nascent 500, which is an international business competition for undergrad students studying entrepreneurship. The students get 500 seconds to pitch a business plan to judges in the back of a limo while it circles the Speedway.

Winners receive $10,000 dollars, a quart of milk and a fast lap in the Corvette pace car.

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