(BLOOMINGTON) – Indiana University says the pilot beer and wine program at Memorial Stadium was a success.
According to officials beer and wines sales exceeded the school’s projected figures.
The goal was to enhance the gameday experience for fans while reducing alcohol-related incidents in and around the stadium.
During the 2019 football season, total gross revenue from alcohol sales was more than $470,000 and of that, the school made a little over $200,000. Proceeds will be used to support substance use prevention programming for all students on the Bloomington campus.
Officials say alcohol-related incidents fell significantly during the 2019 football season to 40 such instances. Last year there were 59 alcohol-related instances.