(EDINBURGH) – Simon®, a global leader in premier shopping, dining, entertainment and mixed-use destinations, today announced its fall campaign to support Susan G. Komen, the world’s leading nonprofit breast cancer organization. More than 150 Simon Malls®, Mills®, and Premium Outlets® nationwide will be participating in a range of activities during the month of October including at Edinburgh Premium Outlets.
“We are thrilled to launch our More Than Pink initiative and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers, and employees to support Susan G. Komen in its tireless efforts to save lives and end breast cancer forever,” said Kyleigh Haro.
Through this campaign, Edinburgh Premium Outlets is helping support Komen’s work to save lives and reach its Bold Goal of reducing the current number of breast cancer deaths by 50% in the United States by 2026. Simon is joining the fight against breast cancer by starting a conversation and challenging people to help create a renewed movement in the fight against breast cancer, a disease that will kill more than 42,000 people this year.
- Discount Pass Program: Shoppers who make a $10 donation to Komen in the month of October will receive a discount pass valid at participating retailers.
- Gift cards: Simon will donate $1 to Komen for each specially marked Visa® Simon Giftcard® purchased.
- More Than Pink Hero Wall: Shoppers can visually celebrate and honor the hero who inspires and uplifts them. For every guest at Edinburgh Premium Outlets who enrolls in the Discount Program Pass Program, purchases a Simon Giftcard® or donates $1 or more to Komen will receive a pink sticker on which they can write the name of their hero and place on the More Than Pink® glass window at the Management Office.
- In 2018, Simon raised more than $550,000 to benefit Susan G. Komen, all generated through the support and participation of shoppers, retailers, and employees.
